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What does a salience model do for a project?

Mark is the project manager of the NHQ Project. Mark wants to create a salience model as part of
his communications planning and scheduling. What does a salience model do for a project?

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A.
Describes classes of stakeholders based on their power, urgency, and legitimacy.

B.
Classifies stakeholders based on their influence and impact.

C.
Describes classes of stakeholders based on their power and influence.

D.
Groups stakeholders based on their power and interest.

Explanation:
A salience model uses three values to classify stakeholders: power, urgency, and legitimacy in the
project. The salience model is a technique for categorizing stakeholders according to their
importance. The various difficulties faced by the project managers are as follows: How to choose
the right stakeholders? How to prioritize competing claims of the stakeholders communication
needs? Stakeholder salience is determined by the evaluation of their power, legitimacy and
urgency in the organization. Power is defined as the ability of the stakeholder to impose their will.
Urgency is the need for immediate action. Legitimacy shows the stakeholders participation is
appropriate or not. . The model allows the project manager to decide the relative salience of a
particular stakeholder.
Answer option D is incorrect. This is a description of a power/interest grid.
Answer option B is incorrect. This is a description of an influence/impact grid over the project.
Answer option C is incorrect. This is a description of a power/impact over the project.


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