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Which 2 statements explain why the Sales Manager should be appointed as User Assurance for this project?

Additional Information
Chief Executive Officer (CEO): He started the company 25 years ago and knows his job very
well. He injured his leg two years ago which has restricted his visits to the engineering area. As
CEO he has an overall perspective of the business strategic requirements and the authority to
commit resources as required.
Marketing Director: She has been with the company for three years, following a successful
career with a publicity company. She has the ability to represent the needs of the business,
particularly as this is a marketing project. She has the authority to commit the annual business
marketing budget, from which the project will be funded, as she sees appropriate. She will be
responsible for monitoring the expected benefits of the calendar, in particular the improvement of
the company’s image.
Engineering Manager: He has been responsible for many engineering innovations in the
company and is still as keen and energetic as the day he started. VVhilst he will not be part of the
project team, his staff will feature in the photos for the promotional calendar.
Central Records: This group of five staff looks after all company records and document control.
They now maintain all project files.
Bright Lights: This is the local office supplies company. It supplies all the stationery and office
equipment needs of the company and will supply the stationery for this project.
Portraits ltd: This is a professional photographic company with a number of excellent
photographers and a history of successful work. This company has been selected to take the
photos for the company calendar. It has yet be decided which of the photographers to use.
Which 2 statements explain why the Sales Manager should be appointed as User Assurance for
this project?

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A.
He joined the company last year with huge enthusiasm and is keen to increase sales.

B.
He can provide an evaluation of the potential impact the calendar will have on sales.

C.
He is able to advise on suitable stakeholder engagement of current and prospective customers.

D.
He would like to move into the Marketing department in the future and sees this as an
opportunity to work closely with the Marketing Director.

E.
He can resolve any conflict in requirements between the Sales department and the Marketing

department.


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