One Comment on “To add value to the business, what are the four reasons to monitor and measure?”

1. Mohammed says:

   December 18, 2012 at 9:43 am

   Basically, there are four reasons to monitor and measure:

   To validate – monitoring and measuring to validate previous decisions
   To direct – monitoring and measuring to set direction for activities in order to meet set targets. It is the most prevalent reason for monitoring and measuring
   To justify – monitoring and measuring to justify, with factual evidence or proof, that a course of action is required
   To intervene – monitoring and measuring to identify a point of intervention including subsequent changes and corrective actions.