Which of the following is the MOST important consideration for an organization interacting with the media during a disaster?

A.
Communicating specially drafted messages by an authorized person

B.
Refusing to comment until recovery

C.
Referring the media to the authorities

D.
Reporting the losses and recovery strategy to the media

Explanation:
Proper messages need to be sent quickly through a specific identified person so that there are no rumors or statements made that may damage reputation. Choices B, C and D are not recommended until the message to be communicated is made clear and the spokesperson has already spoken to the media.