An existing retail company wants to launch an e-commerce site. A major concern is how to
introduce new products. Which of the following statements describes a benefit that e-commerce
will provide for new product introduction?

A.
The cost to introduce new products will be the same, but the delivery will be more reliable.

B.
The cost to introduce new products will increase slightly, but the quality of the product will
improve.

C.
The cost to introduce new products is reduced, thus allowing more freedom to choose which
products to push.

D.
Introducing new products via e-commerce is very effective, provided they are soft goods.