Ben has reviewed surveys from a selected pool of potential site visitors. What should he do first with this valuable information?

A.
Design navigation schemes to direct visitors to promotional pages.

B.
Populate a database with information about prospective customers for a targeted e-mail campaign.

C.
Create a set of user behavior scenarios to use in a "bottom-up" approach to site design.

D.
Establish a page layout template that enables visitors to easily scan for content that interests them.