You are progressing well with a potential customer. However, when completing a SCOTSMAN
review your Sales Manager notices that you do not have enough information about the Situation.

What information should you seek in your next customer meeting to move your sales campaign
forward?

A.
whether your company has unique/overwhelming competitive advantages

B.
the investment level proposed by the customer

C.
whether there is a genuine requirement for the solution

D.
the customer’s decision-making process