You are using the Apriori algorithm to determine the likelihood that a person who owns a home
has a good credit score. You have determined that the confidence for the rules used in the
algorithm is > 75%. You calculate lift = 1.011 for the rule, “People with good credit are
homeowners”. What can you determine from the lift calculation?

A.
Support for the association is low

B.
Leverage of the rules is low

C.
The rule is coincidental

D.
The rule is true