You are using the Apriori algorithm to determine the likelihood that a person who owns a home has a good
credit score. You have determined that the confidence for the rules used in the algorithm is > 75%. You
calculate lift = 1.011 for the rule, “People with good credit are homeowners”. What can you determine from the
lift calculation?

A.
Support for the association is low

B.
Leverage of the rules is low

C.
The rule is coincidental

D.
The rule is true