Melanie works in the sales department at XYZ Company. She decides that her company’s
marketing team has done a poor job representing the company’s brand. Without direction or
permission, she starts her own social networking account to help. This account’s name is
called XYZ Professional. To customize her page, she uses company logos and verbiage
from the company Web site. She then begins communicating with customers and
individuals interested in XYZ via this service. Which of the following would be the most
appropriate response to Melanie’s actions by the company?

A.
Adding references to Melanie’s social networking page in the company’s internal
newsletter

B.
Terminating Melanie’s employment for copyright and trademark violation, with a
cease-anddesist letter asking for control of the account

C.
Sending Melanie a request from the company’s Human Resources department to stop
using company logos, yet allowing her to continue using this social networking account

D.
Providing a link to Melanie’s page from the company’s official social networking account