Helmut is the site administrator for a small web site. His
manager asks him to run some site metrics to determine which areas of the site a
most popular. Which of the following is the most metrics useful for this purpose?

A.
Number of hits per graphic.

B.
Number of hits per page.

C.
Number of e-mail’s received.

D.
Number of responses on the site’s feedback form.

Explanation:
By adding a hit counter to each page, it can be easily determine which
pages are popular. The higher the count, the more popular the page.
Incorrect Answers:
A: Hits per graphic would require special collection software. Such a metric is too finefor data
collection, as you would have to find which pages the graphics are on. Somegraphics are reused
on different pages, and such statistics would be confusing.
C: E-mails is not a true representative metric of web site popularity. It is not passive, andrequires
users to actually send an e-mail. This is not a realistic expectation.
D: Many users are not interested in filing out surveys, so using the survey. Like thee-mails, will not
give a true indication as to what is popular and what is not. This is not agood metric.