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What should be done to set the priorities?

During the release planning meeting, it is difficult to agree on priorities.
Sales want to implement some new features to catch up with the competitors.
Marketing want to work on a mobile interface that can prove to be a competitive differentiator.
Customer support want better logging and auditing capabilities to improve maintainability.
What should be done to set the priorities?

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A.
Approach Senior Management and ask for priorities.

B.
Survey the existing customers and prioritize according to their views.

C.
The Product Owner will set the priorities.

Explanation:


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