Gwen works for a small company where she has been asked to find a cost-effective option
for providing comprehensive customer service. The finance, technical support, sales and
customer service departments all need to share information about their customers. Gwen is
considering adoption of a customer relationship management (CRM) application. Which of
the following would be the most cost-effective solution?

A.
She can purchase a new server, then create and maintain the CRM in-house.

B.
She can outsource all customer service so the company can focus on product
development.

C.
She can contract with a cloud service provider to host the CRM that her company’s
employees can access.

D.
She can hire a programmer to develop and maintain the CRM specific to her company’s
needs, then have a service provider host the application.