Which of the following describes an effective target-marketing program for a company that sells
kayak accessories to distributors?

A.
Placing a banner advertisement on a third-party Web site that sells touring packages to the
Caribbean

B.
Placing a banner advertisement on a third-party Web site that sells kayaks to outdoor
enthusiasts

C.
Sending an e-mail advertisement to those who sell kayaks to outdoor enthusiasts

D.
Sending an e-mail advertisement to everyone who has indicated an interest in outdoor activities