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What would Jenny study?

Jenny wants to anticipate the potential positive, negative or neutral impact on potential buyers of words, symbols, shapes, textures, fonts, and website graphics. What would Jenny study? (Choose the best answer):

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A.
Demographics

B.
Psychographics

C.
Audience data

D.
Polling information

Explanation:
Psychographics keys in on the psychological impact of words, symbols and graphics.

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