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Category: Certified Marketing Cloud Consultant

Exam Certified Marketing Cloud Consultant

Why would a contact fail to enter a Journey Builder interaction? (Choose three.)

Why would a contact fail to enter a Journey Builder interaction? (Choose three.) A. The interaction has an A/B/n split, and the contact does not meet the criteria. B. The interaction allows re-entry only after exiting, and the contact already exists. C. The contact falls below the High Water Mark. D. The contact did not […]

Which two recommendations should the consultant make? (Choose two.)

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? (Choose two.) A. The consultant should enable deep linking in Marketing Cloud Connect configuration. B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user. C. Each Sales […]

Which statement differentiates the use of data extensions over lists?

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: • Customer data will be fully refreshed every night via Import Activity from the customer’s data warehouse. • Contact records will be augmented by relational data tables via Contact Builder. • The customer data file will contain […]

Which workflow would most effectively enable ABC Company to do this?

ABC Company wants to automate the sending of shipping notices and a customer survey. – Shipping notices will be sent once a day. – The shipping file will be placed on the FTP some time after 4:00 p.m. – The shipping data will be sorted in the Shipping Notice data extension. – A field in […]

Which automated workflow meets the customers’ requirements?

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings. Data for the campaign will be in two data extensions: Customer and New Accounts. The Customer data […]


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