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Category: Certified Marketing Cloud Consultant

Exam Certified Marketing Cloud Consultant

What solution will decrease manual workloads on the team and will improve their customers experience?

ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will […]

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root c

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox? A. Supplemental data for an interaction in Journey Builder. B. One-to-Many Relationship to the Contact Record. C. Data for both Email and MobileConnect sends. D. Database of record other than All Subscribers.

What key issue should be addressed? (Choose three.)

A retail company’s database of record resides at a third party company that also keeps track of purchase history. – That database only updates once a day where new records can be created and merged. – The database uses an “Email ID,” which is a numeric field that represents both the business unit and email […]

How can they determine which subscribers reported their email as spam so they can flag those records in their

A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database? A. An automation that queries the Complaint data view. B. An […]

Which email report should ABC Company’s Marketing Analyst pull from Marketing Cloud to get this information?

Analyst of The ABC Company marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of ABC Company’s Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate • Open Rate • Click Rate […]

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement? A. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud. B. Create data validation rules for the integrated user in Sales Cloud. C. Create […]

What action should ABC Company take?

ABC Company experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer’s shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping. What action should ABC Company take? A. Create […]

ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Frid

ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend. What is the flow? A. A user-initiated message to send an email to customers who made a purchase daily. B. Triggered Import – user initiated […]

Which automation workflow will accomplish this?

A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled. Which automation workflow will accomplish this? […]


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