What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative’s campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site’s email sending. What feature would the NTO administrator use to specify which IP address is […]
Which three strategies will help improve NTO’s email deliverability? (Choose three.)
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO’s deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will help improve NTO’s email deliverability? […]
A marketing team is creating a new data extension. The data extension configuration is very similar to a data
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already in use. What creation method should the team use to create the new data extension? A. Create from a Filtered Data Extension B. Create from Template C. Create from Existing D. Create […]
An email marketing team has been tasked with building a new email that pulls in personalized content based on
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers’ preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule? A. Attribute, Value, Operator, Content B. […]
What solution will decrease manual workloads on the team and will improve their customers experience?
ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will […]
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root c
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox? A. Supplemental data for an interaction in Journey Builder. B. One-to-Many Relationship to the Contact Record. C. Data for both Email and MobileConnect sends. D. Database of record other than All Subscribers.
What key issue should be addressed? (Choose three.)
A retail company’s database of record resides at a third party company that also keeps track of purchase history. – That database only updates once a day where new records can be created and merged. – The database uses an “Email ID,” which is a numeric field that represents both the business unit and email […]
How can they determine which subscribers reported their email as spam so they can flag those records in their
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam. How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database? A. An automation that queries the Complaint data view. B. An […]
Which email report should ABC Company’s Marketing Analyst pull from Marketing Cloud to get this information?
Analyst of The ABC Company marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of ABC Company’s Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate • Open Rate • Click Rate […]
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement? A. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud. B. Create data validation rules for the integrated user in Sales Cloud. C. Create […]