A company deploys Enterprise Search for SharePoint Server 2013. The company’s Marketing
department site is hosted on a local SharePoint farm. The Marketing department launches an
anniversary promotional campaign.

After viewing search analytics reports for the campaign, you observe that search users are not being
directed to the Marketing site.
You need to direct users to the anniversary promotional campaign pages by moving the result to the
top of the search results.
What should you do?

A.
Configure properties of the Search Results Web Part NOT to search People, Conversations., or
Video and default to Everything.

B.
Disable Query Rules that do not direct users to the site.

C.
Use a Query Rule to add a Promoted Result. Render the URL as a banner.

D.
Configure properties of the Search Result Web Part to use a Property filter to query content
managed properties associated with Marketing.

Explanation:
To promote individual results so that they appear towards the top of search results with a Query
Rule, click Add Promoted Result . In the Add Promoted Result dialog box, in the Title field, type the
name that you want to give this promoted result. In the URL field, type the URL of the result that
should be promoted. Render the URL as a banner instead of as a hyperlink. Click Save.
Manage query rules in SharePoint Server 2013
https://technet.microsoft.com/en-us/library/jj871676.aspx