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Category: E20-007 (v.1)

Exam e20-007: Data Science Associate (update June 28th, 2015)

What is your assessment of this study?

The average purchase size from your online sales site is $17, 200. The customer experience team
believes a certain adjustment of the website will increase sales. A pilot study on a few hundred
customers showed an increase in average purchase size of $1.47, with a significance level of
p=0.1.
The team runs a larger study, of a few thousand customers. The second study shows an
increased average purchase size of $0.74, with a significance level of 0.03. What is your
assessment of this study?


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