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What is your assessmentof this study?

The average purchase size from your online sales site is $17, 200. The customer experience team believes a
certain adjustment of the website will increase sales. A pilot study on a few hundred customers showedan
increase in average purchase size of $1.47, with a significance level of p=0.1. The team runs a largerstudy, of
a few thousand customers. The second study shows anincreased average purchase size of $0.74, with a
significance level of 0.03. What is your assessmentof this study?