Marion has been hired by a small business to determine why its Web site does not attract
users. As Marion interviews different members of the company, she learns that when the
site was first created, the external Web developer did not produce any documents
specifying the basic requirements for the site. As a result, the site did not have a defined
purpose and was not designed for the company’s audience. Additionally, the site navigation
did not make sense from a users point of view. Marion considers this information, then she
recommends that the company create which document?