Sales engagements can follow a transactional or consultative pattern. Which type of sales
engagement is appropriate for HP Enterprise Group solutions and why?

A.
Consultative; because this approach deepens the solution and expands the sale

B.
Transactional; because this approach simplifies the sales process

C.
Transactional; because customers often already know what they want

D.
Consultative; because customers need a quick recommendation for “one-size-fits-all” solutions

Explanation: