You start a conversation with a new client discussing products and solutions without first understanding
the customer’s desired business outcomes. What is likely to be the outcome of this meeting?

A.
You will have to reschedule another meeting to go over their needs.

B.
You will be less likely to know whether this is a solid sales opportunity or to get a second meeting.

C.
You will lose the business to a competitor.

D.
You will propose solutions to problems that may not exist