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Category: Certified Marketing Cloud Email Specialist (SU19)

Exam Certified Marketing Cloud Email Specialist (SU19)

What is the optimal way to manage unsubscribes by communication type?

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. What is the optimal way to manage unsubscribes by communication type? […]

What are two effective methods to acquire new subscribers? (Choose two.)

A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data. What are two effective methods to acquire new subscribers? (Choose two.) A. Require customers to provide their email address when calling customer service. B. Create an in-store SMS campaign that […]

In which two ways should the data extension and import be configured? (Choose two.)

A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the import process. In which two ways should the data extension and import be configured? (Choose two.) A. Select the update type “Overwrite”. B. Ensure the data extension […]

How should NTO build the email?

Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company’s loyalty and non-loyalty members. How should NTO build the email? A. Create a template and lock content in the template. B. Create dynamic content with a SQL […]

Which two items of information and data about the performance of an individual send can be exported from Track

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university’s marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.) A. Subscribers who click […]

Where can the marketer most easily find this information?

Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with “Main Banner Top” […]

In this scenario, what best practice was achieved?

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences. In this scenario, what best practice […]

Which two best practices should NTO employ when sending email? (Choose two.)

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? (Choose two.) A. Use subscriber data to dynamically populate email content. B. Send multiple emails a day to keep the brand top of mind. C. Set cadence expectations up […]


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