How should the Deming cycle be used?

A.
as a model for continual improvement

B.
as a model for customer orientation

C.
as a model to be used during the design phase of the service

D.
as a model to calculate the costs of service improvement

Explanation:
A: Correct. This is the focus of the cycle.
B: Incorrect. The focus of the cycle is on continual improvement and not specifically customer orientation.
C: Incorrect. The model can be used during the design phase, but the focus is on continual improvement during all phases.
D: Incorrect. Cost models as part of budgeting and accounting would do this.