Scenario
Please read this scenario prior to answering the question
ArchiSurance has a partnership with ArchiBank in which the two companies market each other’s
consumer offerings to their own customers. Each quarter, the chief marketing officers (CMOs) of
the two companies work together to plan the next quarter’s promotions. First, they review each
other’s business objectives related to the partnership. Then, they formulate the co-operative
marketing plan. The CMOs determine which offerings they will promote, the characteristics of the
target customers, and the timing of each promotion. They assemble their findings into a cooperative marketing plan that Is reviewed separately by the chief financial officer (CFO) of each
organization. If either of the CFOs finds a problem, the CMOs must quickly work together to
formulate another version of the plan. The review and reformulation process continues until both
CFOs have approved a version of the plan. Then,the CMOs share the plans with their respective

operations teams. Each organization’s operations team configures the bank’s systems toexecute
the joint promotions.
The cooperative marketing process is enabled by CRM software delivered as a service (SaaS).
The two organizations each use separate logical instances of a multi-tenant customer relationship
management (CRM) application hosted by a service provider. Each company’s CRM instance is a
dedicated function of the same CRM application component. The dedicated functions also share
the same multi-tenant database. The component’s data access layer is designed with safeguards
to keep each company’s data separate unless it is intentionally shared.
Each CRM instance has targeting, exchange and outreach sub-functions. The targeting subfunctions select customers based on criteria developed by the CMOs and configured by the
operations teams. The exchange sub-functions share the selected customer profiles with each
other, and the outreach sub-functions generate promotional email. In this way, each company’s
CRM system generates a list of target customers that the other company’s CRM system uses to
send promotional email.
The multi-tenant CRM application component is hosted on a large virtual server complex that is
connected via a site network to a physical storage array and a commercial wide-area network
(WAN) used by both companies. Both companies access their CRM systems via PCs connected
to Local Area Networks (LANs) that are in turn connected to the shared commercial WAN.
Refer to the Scenario
The new head of IT has asked you to describe how the CRM application supports the partnership,
including the CRM application itself, the various application functions and the data flows between
them, and the hosting and networking that supports the CRM application.
Which answer provides the best description?

Scenario
Please read this scenario prior to answering the question
Independent insurance brokers that work with ArchiSurance have complained of difficulty in

communicating with salespeople and other personnel at ArchiSurance. They have said that email
is too clumsy and slow for working on urgent deals, people do not always answer their mobile
phones, and it is difficult to tell whether an individual is available. They have also complained that
it is too time-consuming for them to manage their commission payments using an older web
application that requires them to print out and mail forms for making some routine changes, and
also does not work on many mobile devices. Some brokers have said that it is easier to do
business with ArchiSurance competitors that provide easy-to-use mobile applications for both
general communication and commission management. In fact, the ArchiSurance Vice President of
Sales and Chief Marketing Officer have both expressed concern about reports from the
ArchiSurance market research department that the company is gradually losing market share
withsome of the same brokers that have been complaining. These executives are also concerned
that ArchiSurance may not meet the targets for revenue growth.
Upon hearing about these issues, the ArchiSurance Chief Information Officer (CIO) hired a
consultant to design a new mobile infrastructure for broker interaction. This infrastructure is
required to enable easier communication with ArchiSurance brokers in order to help the company
increase its market share with each of them and consequently attain its targets for revenue
growth. In order to ensure that the new infrastructure would meet these goals, the CIO told the
consultant that the new infrastructure must make it easy for ArchiSurance to develop and deploy
applications and content for its brokers. It must provide federated authentication and an encrypted
communication channel as well as instant messaging and presence services.
The new mobile broker interaction infrastructure architecture includes a number of system
software components. A secure reverse proxy authenticates users and provides an encrypted
channel to communicate with them. The proxy uses a service provided by directory server
software to authenticate users. The directory server communicates with the ArchiSurance
federation server, which in turn communicates with peer federation servers hosted by trusted
brokerage organizations. Once the user is authenticated, the ArchiSurance broker portal uses the
ArchiSurance web content management system to assemble authorized and relevant content for
each broker. In order to provide presence services, a unified communications (UC) server
exchanges information with the directory server and an instant messaging server.
All of these components are hosted on a single physical hardware platform hosting a virtualized
server infrastructure. The server infrastructure is connected to a converged local area network
(LAN), which is also connected to a commercial wide area network (WAN) over which
ArchiSurance communicates with its brokers.
Refer to the Scenario
The solution delivery team for broker interaction would like to get a clearer idea of the motivations
behind this solution as they plan a second release. You must model the stakeholders, drivers,
assessments and goals that shape this strategic initiative. You must also show the relationships
between these motivational elements.
Which answer provides the most complete and accurate model?