A large Retailer (online and “brick & mortar”) processes data for analyzing marketing campaigns for their
loyalty club members. The current process takes weeks for processing only 10% of social data. What is the
most cost-effective platform for processing and analyzing campaign results from social data on a daily basis
using 100% dataset?

A.
Enterprise Data Warehouse

B.
BigInsights Open Data Platform

C.
High Speed Mainfraime Processing

D.
In Memory Computing

Explanation:
http://www.ibm.com/developerworks/data/library/techarticle/dm-1110biginsightsintro/