David has designed a home page for an e-commerce Web site. At the left side of the page is a
large block of text with product names and prices. The right side features a detailed 100-pixel-by-200-pixel photo of a sample product. David decides that his page appears to be balanced. How
did the two elements balance each other?

Some of your site’s users have called to complain that they do not understand the policy for
shipping charges. Initially, the Web team created a pop-up window that appears at the point of
purchase, designed to explain the shipping charge policy. Why did some of these users fail to get
this message?

User feedback can be evaluated in many ways. Which of the following methods is more
quantitative than direct user feedback, and will provide indirect feedback from the majority of users
who do not respond?

Which of the following formats uses Extensible Markup Language (XML) to describe certain
shapes and is best for working with two-dimensional line art and shapes?

Ben has reviewed surveys from a selected pool of potential site visitors. What should he do first
with this valuable information?

Susan is creating some additional images for her customer’s Web site. One image will be used
repeatedly on site pages. However, in order to support the site’s topic-specific color scheme, she
wants one shape in the image’s background to be a different color on each page. What is the best
way for Susan to accomplish this task?

You are designing a medical research site. The content will include medical terminology. When is
it acceptable to use industry jargon?

Brent is creating a client-side script to preload images used in rollovers on his Web site. In order
for the images to be preloaded into the browser cache, which JavaScript object should Brent
instantiate and point to the location of the needed image?

You have been given a JPEG image to insert in a page. This image was taken using a highresolution camera. Which of the following is the primary concern in regard to your Web site’s
users?

You are creating a Web site for a customer, which will have many pages. You want to implement a
single style sheet to control all the pages on the site. Which of the following would be the preferred
method for doing so?