The daily number of visitors to Cathy’s site has increased by 600 percent and the current server
configuration is beginning to drop requests. Cathy has decided to scale out the Web site by adding
servers that will function as a server farm to host the company site. Adding servers in this way is
known as:

Carly has requested a digital certificate for her Web site. Instructions for downloading and
installing the new certificate will be:

Maggie is developing a site that allows purchases to be made online. What technology should she
use to enable security measures on this site?

What security protocol typically allows Web-based applications to pass data securely by providing
an encrypted channel?

You are planning to install a database server in a mission-critical environment. What is the best
way to ensure continuous data availability and reliability?

Which of the following describes a targeted marketing program?

Which of the following is the most effective strategy for conducting an opt-in e-mail marketing
campaign?

Which of the following is a primary concern when configuring a shopping-cart system?

Jennifer placed a special product advertisement on the home page of her e-commerce site. After
one week, she reviewed her server logs to see how many visitors clicked the ad, completed the
registration page and then entered credit card information to purchase the product. Jennifer’s site
path analysis is a review of:

The goals for effective usability in an e-commerce site are to get customers to: