Qualitative loss resulting from the business interruption does NOT usually include:

A.
Loss of revenue

B.
Loss of competitive advantage or market share

C.
Loss of public confidence and credibility

D.
Loss of market leadership

Explanation:
Loss of revenue is a quantitative loss, A Qualitative loss. The quantitative impact can be determined by
evaluating financial losses such as lost revenue, assets or production units, and salary paid to an idled
workforce.
Qualitative impact includes such factors as reputation, goodwill, value of the brand and lost opportunity, among
others.
Incorrect Answers:
B: Loss of market share is qualitative loss.
C: Qualitative impact can lead eventually to financial losses over time, for example due to loss of customer
confidence.
D: Loss of market leadership is qualitative loss.

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