An example of a direct benefit to be derived from a proposed IT-related business investment is:

A. enhanced reputation.

B. enhanced staff morale.

C. the use of new technology.

D. increased market penetration.

Explanation:

A comprehensive business case for any proposed IT-related business investment should have clearly defined business benefits to enable the expected return to be calculated. These benefits usually fall into two categories: direct and indirect, or soft. Direct benefits usually comprise the quantifiable financial benefits that the new system is expected to generate. The potential benefits of enhanced reputation and enhanced staff morale are difficult to

quantify, but should be quantified to the extent possible. IT investments should not be made just for the sake of new technology but should be based on a quantifiable business need.