A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. A. False B. True

What type of Custom Report shows a static sortable table with rows of data? A. Flat Table B. Pivot Table C. Explorer D. Map Overlay

To recognize users across different devices, what feature must be enabled? A. User ID B. Google Ads Linking C. Attribution Models D. Audience Definitions

Which user characteristic may NOT be used to change keyword bids in Google Ads? A. ad preference B. device C. location D. time of day

What asset is used to build a remarketing list? A. Custom Metric B. Custom Report C. Custom Segment D. Custom Dimension

What is not a benefit of using segments to analyze data? A. Compare behavior metrics for groups of users like Converters vs non Converters B. Isolate and analyze specific conversion paths using conversion segments C. Permanently modify the data in a view D. Analyze users by single or multi-session conditions

Which three campaign parameters are recommended to manually track campaigns? A. Campaign, Content, and Term B. Medium, Source, and Content C. Source, Content, and Term D. Medium, Source, and Campaign

View filters may be applied retroactively to any data that has been processed. A. False B. True

What is not a filter setting for data in views? A. Include B. Modify C. Restore D. Exclude

What is the “Bounce Rate” in Google Analytics? A. Percentage of sessions in which a user exits from a homepage B. Number of times users returned to a website in a given time period C. Percentage of total site exits D. Percentage of visits when a user landed on a website and exited without any […]