EMC Exam Questions

Which measure is a ratio describing the how many more times two items are present together than woul

You are performing a market basket analysis using the Apriori algorithm. Which measure is a ratio
describing the how many more times two items are present together than would be expected if
those two items are statistically independent?

A.
Lift

B.
Leverage

C.
Support

D.
Confidence

Explanation: