Siobhan wants to design a Web site for her company, but she is not familiar with usability issues.
Which advice would you give Siobhan regarding usability testing?

Chuy is the project manager who will implement an e-commerce site. Her co-worker suggests that
they use Secure Sockets Layer (SSL) as a security mechanism, but Chuy decides to use Secure
Electronic Transactions (SET) instead. Why do you think Chuy made this choice?

Siobhan is the e-commerce administrator for her company Web site. She is considering which
type of security mechanism her company should use to communicate with its vendors. She
chooses a Virtual Private Network (VPN). Which of the following reasons support Siobhan’s
decision?

Lashonda is in the final stages of setting up her company e-commerce solution. To help her
customers and clients quickly Lashonda is in the final stages of setting up her company? ecommerce solution. To help her customers and clients quickly find information on the Web site,
which of the following should Lashonda include on the site?

Selena is constructing an e-commerce Web site for her business. She plans to offer broad
categories of products (such as Women Clothing, Footwear, and so forth). In addition, Selena will
add flexibility to the site by closely linking each broad category (such as including Men and
Women under Footwear, and including Footwear items under Men and Women).
What is this type of design called?

Selena is looking for some venture capital to grow her online business. Her investors want to
begin selling more products, some of which are available to customers locally. How does local
product availability affect online purchasing?

Ole is an e-commerce developer. He advises a colleague that all of the following are essential to
implement online transactions, EXCEPT:

Lashonda is a customer service manager who has recently heard much discussion about cobrowsing. What is co-browsing?

Jose wants to use e-mail as a marketing tool. He suggests sending e-mail announcements to
everyone on a mailing list, but his e-commerce administrator discourages this idea. Which method
should Jose use to send his e-mail announcements?

You are the project manager who will implement an e-commerce site. What is the first task that
you should perform?